The goal for this project was to take an old story or fairytale and re-tell it as a public service announcement. I chose to use the Mad Hatter from Alice in Wonderland and his side kick Hare as my characters. In the Disney movie we see that the Mad Hatter and Hare indulge in cup after cup of tea. Both the characters act a little bit wacky and fit the symptoms and actions of a person who is under the influence of alcohol. I turned the Mad Hatter into the Mad Boozer. The PSA vido I created touches on some of the symptoms of alcohol abuse.